The Watercooler Effect

The Watercooler Effect

The Watercooler Effect

A Psychologist Explores the Extraordinary Power of Rumors

by Nicholas DiFonzo

What are People Saying about Watercooler?

“A brilliant and scintillating exploration of a neglected topic — the willingness of people to report and spread apparent news, even when it is based on very little information. The Watercooler Effect is one of the most interesting non-fiction books of this year.”
–Tyler Cowen, professor of economics at George Mason University, author of Discover Your Inner Economist, and blogger at

“The Watercooler Effect is a fresh look at informal communication, and how information spreads rapidly within and among the diverse groups of people that collectively make up our society. An absorbing and compelling book.”
–Daniel J. Levitin, professor of psychology at McGill University and author of The World in Six Songs and This Is Your Brain on Music

“Nicholas DiFonzo is one of the world’s experts on why rumors spread. If you’ve ever wondered where rumors come from or whether some new rumor is true, this book will fascinate you.”
–Chip Heath, co-author, Made to Stick: Why Some Ideas Survive and Others Die

Read the Watercooler Press Release